Are you a local company that wants to sponsor certain Lakeland events? We already know that coupons have huge benefits to introducing a new product or a service. We also know that sponsoring a local event is a good way for a new business to be introduced to its target market. But do coupons and events go together? Is there really a benefit for the business owner to offer discounts even though he hasn’t exactly profited yet?
It doesn’t cost much
Producing coupons is a marketing strategy that won’t put a dent on your pocket. You only have to issue several pieces of papers that really don’t mean much to your business. For example, attracting 10 people to your event is so much more than possible losing 10 potential clients who won’t be able to go because of the entrance fee. If you give a coupon for 50 percent off the entrance fee, then they would most likely go. Who knows if they also invite other people to accompany them? You won’t be giving up too much but you’ll be gaining a lot.
It attracts potential clients
Though profitability in events is never a surefire thing, the possibilities are endless. Would you rather have five paying guests than the potential of 20 paying ones? We’ll take the possibilities of those 20 people, thank you very much. Coupons is a good way for a company to get noticed and for people to consider going to an event you are sponsoring. As a new business (or even as an old one), there’s nothing like a local event to show people that you are active in the community. They will most likely support your business if you are somehow giving back.
It lures former customers
Have you lost a number of customers throughout the years? Whatever reasons they may have, they still have a soft spot for your company (unless you really pissed them off). Offering coupons is a way to lure these customers back to your business, or you can also offer them as a sort of apology for whatever inconvenience they had with your company. Remember, businesses shouldn’t only focus on attracting new customers. They should also retain these customers.
It introduces your business
Whether or not you’re new in the scene doesn’t matter. Not everyone will know about your business. Sure, you may be a local business that local residents already know, but how about the new residents in town? Lakeland events will give you the opportunity to introduce and reintroduce your business to the community.