If you are organizing Lakeland events, you may want to start thinking about whether you want to offer discount coupons or not. Many marketing strategists love the idea of offering discounts for their loyal customers as a way of showing their gratitude. While the strategy often works and is a great reminder for customers of your company, many organizers still find it difficult to set up a functional coupons strategy.
Basically, when deciding to offer coupons for your events, you should consider two things: do you want attract new customers? Or is it simply a way to say “thank you” to your loyal ones? You can offer both, of course, but there’s a limit to how many discount codes you can generate. If you want to attract new customers, you should be very selective where you’ll be giving out the coupons. If your event is a music festival, for example, you can give out coupons in universities and colleges because this is more likely the audience you are aiming for.
If you simply want to show your gratitude to your loyal customers, you can give discount coupons for early registrants to your events or those who bought a big number of tickets. As a way of saying “thank you” to your loyal customers, you can give them discounts for large purchases or free tickets, so they can bring some of their other friends or family.
Giving out discount coupons shouldn’t be an off-handed element of your marketing strategy. In fact, you should give it primary focus because it won’t be easy to manage how much and how many are being given away. Considering the fact that most people are looking for a way to get into an event without needing to pay anything, they would do anything just so they can get their hands on a free coupon or discount code.
The most effective place where your discount codes should be is your website. This will allow you to see who’s visiting the site and whether these are organic visits and not merely the same people again and again. Offer the discount codes once you think they are ready to purchase them. If they are looking at the prices, your discount coupons should pop right up on their screen, so they can grab it immediately.
If you think your customers are dilly-dallying about purchasing the tickets, then you can also offer the coupons for Lakeland events once they are ready to close the website. When they do click on that “x” icon, it’s time for that pop-up coupons to appear on their screen.